The legendary German brand Puma is famous for its sport shoes, clothes or, since 2007, equipment. It offers undergarments that are perfectly adapted to sport activities and offer both freedom of movement thanks to their elasticity and lightness provided by stretch cotton, which lets the skin breathe.
Puma was created in the small town of Herzogenaurach, Germany, in the 1940s. This famous German sports shoes, equipment (since 2007) and clothing brand was founded by Rudolf Dassler. The history of Puma is one of a kind. Indeed, Rudolf Dassler established a first company in 1924 with his brother Adolf Dassler, but ought to a family conflict and a difficult environment, the two brothers split up in 1948 and created respectively Puma and Adidas. Even though Adidas and Nike, the two greatest sports brand in the world, overshadow Puma, the brand managed to stay in the race and established itself as a serious competitor. The brand’s endless optimism encouraged it to design more and more products, and this is perfectly illustrated by the modern and sporty men’s and women’s underwear lines. Puma boxer briefs are the perfect illustration of the ambition of the brands directors, whose will is to provide high-quality products at an affordable price to their customers. Moreover, the brand managed to distinguish itself through several advertising campaigns thanks to partnerships with prestigious sportsmen such as Pelé and Maradona.