The brand Impetus is specialised in high end men’s underwear and is part of the group of the same name that also owns brands such as Hot, Eden Park, Replay or even Coup de Coeur, which are also available on Solendro. The brand is mostly specialised in briefs and boxer briefs made from stretch cotton, even if it also offers a few pyjamas and boxer shorts.
The great story of the Impetus group started very modestly in 1973 in the North of Portugal as a company specialised in all kinds of textile, with a small budget and a small sewing machine. Throughout the years, the company expanded and eventually created a new brand in 1990: Impetus, which focuses on the creation of high end, high quality and, above all, trendy men’s underwear. The next 20 years were crowned with success thanks to its stores in the Galeries Lafayette, at Printemps, as well as the purchase and the creation of new brands such as Coup de Coeur, which is the leader in fancy undergarments, Eden Park, which creates ready-to-wear collections, and Hot Impetus for men who want to stand out from the crowd. As it keeps reinventing itself and getting new brands, such as Replay, and conquering new countries, Impetus is now a small underwear empire and has brands among the most famous and the most profitable in this sector.