Online store for branded men's underwear


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Björn Borg is the flagship men’s underwear brand in Scandinavia. Its boxer briefs will provide you a durable and unforgettable experience, just like Björn Borg’s feats. The brand’s products are renowned for their high quality and their original designs.

Brands Björn Borg

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As a brand specialised in underwear, it designs diverse collections that are always colourful. Besides their fancy patterns or simply vivid colours, most of the models from the line are made from a mix of cotton and spandex, which will provide you freedom of movement and comfort. Don’t be scared of wearing original underwear with Björn Borg: you are sure to never blend in with the crowd. Attractive colours are Björn Borg’s trademark and are must-haves for those who want to be noticed!