Arthur is a French brand established in 1983. Originally dedicated to children and later to men, the label kept expanding its collections to finally target the whole family. His “homewear family chic” concept hinges on a simple idea: offering underwear and homewear for family lazy evenings, while combining comfort, high quality and originality.
At the very beginning, the brand Arthur was created with a different approach than that of its competitors and, above all, with a strong conviction: the will to sweep aside the clichés about men’s underwear by adding a touch of modernity and originality. It has been achieved through fancy patterns and a material made from 100% cotton. With its offbeat, daring and always positive vision, Arthur has been offering a constantly renewed and always popular range of underwear, loungewear and beachwear to its customers for more than 30 years. Thus, thanks to its unique style and the originality of its both modern and timeless products, Arthur managed to win over a faithful and varied customer base.