Saxx was founded by Trent Kitsch in 2006, when he found himself stuck in wet and cold underwear after a fishing expedition. He wanted to find a better way to protect his genitals from irritations. So, with the help from a dress maker and a designer, he invented a special fabric that separates the genitals from the legs. Today the brand’s goal is to offer clothes in which one can move freely without restrictions.
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