There are no products matching the selection.In 1927, André Gillier decided to stop only selling his products in his shop, as he was doing before, and to create the brand Jil instead to be able to create his own collection. Sixteen years before “l’Illustration” even used the word “briefs” in an article, Jil was already designing some and launched its collection with an elastic waistband offering freedom of movement. Besides its flagship products such as pouch briefs or underdenim, Jil used shocking, humoristic, or romantic slogans to win men’s hearts or even convince their wives. Since the 1990s, the brand has kept showing its modernity, but always with simplicity. For example, it developed new materials (modal, natural fibres, Lycra, Meryl…) in order to fully satisfy men and used communication campaigns that are always funnier and more innovating and focus on various themes. Jil has kept the same spirit since 1927 and the brand is still seeking to satisfy as many men as possible and to do it in different ways.