After its foundation at the end of World War II, Eminence rapidly established itself as a must-have brand in briefs and trunks by using innovative concepts and producing underwear made from 100% cotton or stretch cotton. Since then, Eminence has kept innovating to satisfy everyone: sporty, classic or offbeat design for the most original among you.
Eminence was established in 1944 by George Jonathan and Gilbert Sivel, who were respectively sales representative and textile technician. This French brand was founded in the city of Nîmes. They started by the production of underwear after buying Swiss weaving looms, which enabled the young brand to create a mesh fabric. Eminence then took over the concept of split underwear coming from Argentina that were unknown in France, and more generally in Europe, at that time. Thanks to its unique know-how, its originality and creativity, the brand encountered its first big success with the launch of pouch briefs. Thanks to the originality of its commercials, advertising posters and cinema advertisements, Eminence imposed its style and initiated huge changes in the design and the cut of its underwear throughout its development. Besides, the brand that now owns Athena (a brand of sports underwear) offers a wide range of products to its customers, such as elegant and unbelievably comfortable boxer briefs. Eminence, an unavoidable brand of briefs and boxer briefs!