When you see a small pink bow, you inevitably recognise the Eden Park logo. This bow tie represents the spirit of the brand and its underwear collection: the manly and refined bow tie, which you will often find on their boxer briefs, a chic and elegant style and, to top it off, the touch of pink for originality.
Eden Park was established 26 years ago by 5 former rugby players from the Racing Club de France. As surprising as it may seem, Eden Park was named after the New Zealand stadium in which the All Blacks play and train. Eden Park directly takes inspiration from the look and the design of rugby outfits, which are characterised by the use of various colours reminding of the colours of clubs from all around the world. The brand’s logo is a pink bow: the pink colour brings a touch of fanciness while the bow brings a touch of elegance. Eden Park established itself on the ready-to-wear market thanks to its originality and its products that are both sporty and elegant. Throughout its development, Eden Park created many innovative lines and products in order to constantly renew itself and satisfy always pickier customers. This state of mind is well represented by the different collections of boxer briefs, which are very manly, but also chic and refined. Eden Park stands out thanks to the excellent quality of its items. Eden Park’s history is one of a kind and full of stories that contributed to the creation of the brand’s myth and prestige. This brand, established in 1987, is innovative and has a strong identity and rugby spirit!