Established in 1968 by Barry Schwartz and Calvin Klein, the eponymous brand expended rapidly. Originally famous for its jeans, the brand developed collections of underwear that are now references.
Calvin Klein is an American brand established in the 1960s by the designer of the same name. Everything started in 1968, when Calvin Klein opened his eponymous couture house. He presented a minimalist, elegant and very modern style, which was successful from the very beginning. The stylist built on his success with an excellent strategy of communication that made the brand famous all over the world. Its triumph reached its peak in 1982, when he created a line of underwear for both men and women. The show he organised on that occasion left its mark on the fashion world, and especially on young people’s minds, who would rush on his both simple and refined trunks and briefs bearing the Calvin Klein label. This elegant, simple and creative style can be found in the CK One and CK Bold collections. The designer sums up this approach in one sentence: “I design modern underwear for modern men”.