Billabong was established in 1973, as an Australian couple of surfers started to manufacture swimwear because they couldn’t find anything adapted to their activity. 25 years later, the brand has come a long way and is now one of the major brands of the surf and surfwear world.
Inspired by surf world and created by two surf lovers, Billabong was founded more than 40 years ago. After its establishment in Australia, it took two decades for the brand to come to Europe, where surfing was not really a popular activity at that time. At first specialised in surf swimwear, Billabong then diversified its product range by creating surf clothing and underwear. This source of inspiration can be felt in the design of the products as well as in the materials: the undergarments are made of breathable materials that dry very quickly.