Bawbags Underwear was founded in 2007 in order to protect the baws of the nation and raise money to fight cancer. The idea was born in a pub, where the founders pondered about if it was possible to raise money with so banal a thing as boxer shorts. Effectively, the brand raised £25,000. Nowadays, many athletes and extreme sportsmen are brand ambassadors for Bawbags, such as skaters, skiers, and others that promote the brand. The founders wanted to design underwear with a fantastical, funny and memorable look because they think that life is too short to wear boring underwear! The brand offers men’s as well as women’s underwear, but also caps, hoodies and other clothes.
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