Just like in the tennis world, his eccentricity makes Björn Borg stand out in the underwear industry. With the brand’s collection of boxer briefs, you have no chance to blend in with the crowd. The colours are always bright and most of the patterns are offbeat, while ensuring a good quality and designing boxer briefs that are adapted to everyday life as well as sports activities.
After his career in tennis, Björn Borg decided to start designing underwear. Since the boxer briefs of the Scandinavian brand are now must-haves in some countries, the gamble was successful. With their bright colours and original patterns, you are sure that no one will be left indifferent to your undergarments. As for the fabrics, they are usually a mix of cotton and spandex, which also enables you to exercise.